About Horizon Pharmacy
Horizon Pharmacy is a Rhode Island-based, closed-door pharmacy serving long-term care and behavioral health facilities. Founded in 2014, the organization operates under a unique social enterprise model, reinvesting profits into nonprofit partners that support underserved communities.
Unlike retail pharmacies, Horizon’s success depends on building long-term partnerships with facilities and supporting complex medication management for diverse populations.
The Challenge
Horizon Pharmacy’s existing website no longer reflected the organization’s growth, services, or mission.
Before
- Built on outdated technology
- Difficult to navigate
- Lacking in clear audience pathways
- Generic in its messaging
As a result, the site struggled to:
- Support new partnership development
- Communicate the value of Horizon’s services
- Serve patients and other stakeholders effectively
Client goals
- Drive new facility partnerships by clearly communicating its value
- Support a growing patient and captive audience with accessible information
- Serve as a hub for ongoing content, thought leadership, and community visibility
- Reflect the organization’s mission-driven model and credibility
The approach
We approached the redesign through four key focus areas:
01. Multi-Audience UX Strategy
- Providers vs Patients pathways
- Clear navigation separation
02. Content Strategy
- Providers vs Patients pathways
- Clear navigation separation
03. Trust-Building Design
- Testimonials + logos
- Partnership visibility
04. Scalable Platform
- Content publishing
- CMS usability
