How Skydive Danielson Revamped Its Website to Boost Bookings and User Engagement
Skydive Danielson is an award-winning skydiving center located in Danielson, CT. Known for having the Best Small Plane/Cessna Drop Zone according to Blue Skies Magazine, Skydive Danielson prides themselves on having customers jump from 14,000 feet to maximize their free-fall time.
The Challenge
Skydive Danielson asked Brave River to develop a website that would be engaging. Jumping out of a plane with a parachute strapped to your back is a high-energy activity. Naturally, they wanted their site to reflect that. They also requested that the site make it easier for customers to book their skydiving lesson.
The Result
Skydive Danielson’s web traffic soared following Brave River’s redesign, with upwards of 17,000 sessions per month. And due to the site’s improved SEO, more than a quarter of the traffic was from new users.
The Solution
Our team built Skydive Danielson, a modern site that utilizes current design trends to provide customers with a smooth user experience. The layout incorporates many visuals to emphasize the thrill-seeking aspect of skydiving.
Other key features of the new site include:
- Integration of third-party booking application
- Mobile responsive design
- Blog with useful information for first-time skydivers
- Integration of TripAdvisor review widget
- Embedded video players on the homepage
- Search Engine Optimization
